Hello, and welcome!
My name is Farah Al Chammas. I'm a marketing and growth-driven builder with founding and operating experiences across industries and geographies from New York to San Francisco, the UK, Copenhagen, Berlin, Singapore, and now Amsterdam.
Through my journey across the world, I have learned to cultivate empathy and openness in collaboration with teams of various sizes and skill-sets to drive change and solve problems that leave the world a smarter, brighter place.
Welcome to my professional diary, I hope you leave delighted and excited to collaborate.
Creative Strategy & Operations
Bringing a unique blend of strategic visionary drive with detail-oriented operational techniques and tools, infused with a passion for building products that change in the world.
Motivate Design | User Experience Researcher
Conducted anthropologically-informed, field research to derive user insights that address how businesses build products/services, market, distribute, and sell.
Skills:
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UX research methods
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Translating research insights into tangible business solutions
Insight: Don't shy away from asking strangers in the elevator or on the street to engage with you, that's how I've learned the most interesting points!
Loeb.NYC: Nunbelievable
& Matchfine | Venture Intern
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Interned for cause marketing agency Matchfire, where I conducted market research, recommended strategy, and developed content for projects from across the board, including a CSR initiative by LG Electronics USA.
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Interned for mission-based cookie company: Nunbelievable, where I supported the team with logistics and organization, conducted research on corporate gifting, and helped introduce the company to its first audience and generate some of the first ever sales.
Skills:
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Sales marketing
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Experiential Marketing
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GTM
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Social media management
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Influencer marketing
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Product testing and sampling
Insight: Ask and act. While engaging with Nunbelievable as a client of Matchfire, I was excited about their mission and requested to work more hours during my internship in dedication to their brand, which led to them inviting me to support their first audience facing pre-launch event during Tony Robbins's (whom I've deeply admired) Business Mastery in Las Vegas.
Goodby Silverstein & Partners | Jr. Research Strategist
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Conducted quantitative and qualitative research, driving the design, programing, and implementation of research studies for brands including BMW, Kraft Heinz, Comcast Business and more.
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Extracted and analyzed data, originating insights that informed brand strategy and revealed product innovation opportunities for clients.
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Launched gs&pEAT: a virtual meal-sharing initiative that matches employees to enhance connection, belonging, and therefore productivity.
Skills:
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Qualtrics for quantitative research planning and management
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Client relationship building and management
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Analyzing big sets of data via excel and airtable
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Deriving and prioritizing relevant insights
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Presentation skills
Insight: Engage & innovate for lasting impact. Inspired by many self-initiated coffee chats with brand strategists, I developed the Strategy Story Arc Framework: a tool I continue to reference for unlocking product and brand growth. Also, invite the president of the company to share a zoom 1:1 lunch :))
Contract | Ops Manager
Contract | Marketing Manager
Launch House
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Managed and operated events to engage members and non-members in the local NYC tech startup ecosystem to promote the brand and grow membership.
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Proposed engagement strategies for the Launch House team to improve the membership experience, increase retention, and expand revenue.
Turff:
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Set-up Turff's marketing department with growth initiatives from social media content strategy & planning to guerilla marketing plans, provided brand awareness insights and techniques, and cultivated a foundation for sales marketing funnels in collaboration with an early-stage team.
Skills:
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Growth-hacking
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Sales marketing
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Email marketing
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Social media management
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Content creation
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Event planning
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Community management
Insight: Embrace the ever-effervescent nature of early-stage teams. Prioritize advocating for users.
For more, meet me on LinkedIn.
Innovation & Entrepreneurship
I built my first venture at 13 years old from my childhood home in Syria: a teenage magazine where pop culture hadn't yet reached. Since then, I've brought new initiatives nearly every where I've been, and officially started 3 companies. Excited to apply the learnings of my entrepreneurial path through various industries and capacities. Below are some of the highlights:
Built a product that connects user over sharing meals at local restaurants.
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Bootstrapped to a 5-figure revenue month within the first month of launch.
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Pitched and sold TechCrunch on Okel's B2B Conference service (created on the spot!) while attending a TechCrunch conference.
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Turned down a returning client's 5-fig deal to pursue a web3 opportunity and relocate to Europe.
Co-produced the pilot for a docuseries: Talk With Your Mouth Full, where a Syrian Christian vegan and a Jewish American omnivore unite disparate strangers over meals prepared by immigrant chefs.
Founded Refugee Revive at Emory University to empower the local refugee community through programming that aims to increase equitable access to education and promote entrepreneurship.
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Scaled the organization from myself alone to 132 members in year 1
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Implemented & maintained partnerships with local NGOs and organizations
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Strategized with local refugee-owned businesses & built programming to support their revenue growth opportunities
Have most recently been experimenting and learning through building a fashion e-commerce brand to enrich my knowledge and expertise in expanding sales and distributions channels, paid advertising, organic growth, and setting best customer support practices.
Social Scavenger Hunt
One of my proudest adventures is a social scavenger hunt: an online game I founded for my first-year incoming class at Emory University during orientation summer. More than 130 students participated in weekly activities with the intention of helping students engage and connect, resulting in friendships that have lasted for years to come (for myself included:)).
Community Engagement Highlights
Antler | Entrepreneur-in-Residence
SheFi | Germany Chapter Co-Lead
Sigma Squared Society |
Web3 Horizontal Co-lead
Completed an 11-week fellowship with Antler: an entrepreneur-in-residence program and early-stage accelerator. Validated and implemented MVPs for a community-based fintech ecosystem as well as a wellness collective that is science-backed, provider-driven, and user-focused.
Selected for SheFi's Scholars Program: a 4 month intensive course in Web3, Blockchain and emerging technologies with access to a global network of female and non-binary builders in technology. Selected to co-lead the German chapter for community engagement and event planning.
Elected into Sigma's global community of the world’s most ambitious founders and invited to co-lead the Web3 Horizontal, promoting member engagement through programming management and more.
The Refugee Women's Network | Innovation Program Intern
Struck Crypto | Venture Scout
Other Founder Incubators & Accelerators | Fellow
Designed Reviving Recipes: an incubator program for local refugee women seeking to start-up small food businesses, creating the business strategy, pricing model, educational and promotional materials, and supplemental Food Business Guidebook.
Invited to join Struck Crypto's Scout program is built on the foundational values of Struck Crypto and is designed to facilitate incentivized referrals and sourced deals from talented leaders in Struck Crypto's network.
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Launch House Inaugural Female Founder Cohort
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Day One Incubator
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Treehouse Female Founder Community
How I've Enjoyed Supporting Teams
Research
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Anthropological training
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Qualitative Research
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Quantitative Research
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Data Analysis & Reporting
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Insight-generation
GrowTH
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Growth strategy
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GTM strategy
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Sales & account management
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Partnerships
Marketing
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Brand Strategy
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Brand Design
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Content Planning
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Email Marketing
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Sales Marketing
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Guerilla marketing
Product
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Product Positioning
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Product Roadmap
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Product Management
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Product Lifecycle
What I am looking for today:
Full-time.
Marketing / Growth roles, ideally with a level of engagement with Product.
Industries of interest: business and tech with affinity for web3, finance, women's health, and consumer products.
Amsterdam-based or remote :)
Diverse, international, ambitious, agile, and collaborative environment.
Awards, Achievements, and Cool Unexpected Moments
Bobby Jones Scholarship
Awarded the Bobby Jones Scholarship based on academic excellence, exemplary character, and integrity in service to attend a fully-funded Master's program at the University of St Andrews in Scotland.
Rising Women in Crypto Power
Selected for the Longlist for the 2023 Rising Women in Crypto Power List through my contributions to the ecosystem as a venture scout and community builder.
Robert W. Woodruff Scholarship
Selected for a once-per-year award to a second-year student to join the Emory Scholars Program, granted a merit-based full-ride scholarship, exceptional programming and opportunities for growth, and engagement with peers.
Dean's Achievement Scholarship
A $20,000 scholarship awarded based on demonstrated academic achievement and leadership capabilities for Liberal Arts students.
Award of Excellence in Hebrew Studies
Selected for the one award offered across all Hebrew courses by the Department of Middle Eastern Studies for demonstrating excellence in learning the Hebrew language in 2016.
Most Innovative Research Award
Awarded the Most Innovative Research Award for my dissertation on economic empowerment through small business development training as part of the refugee integration process for migrant women.
Perspectives
"Powerful energy." - Bryan / Portfolio Founder @ Loeb.NYC
"Gut is super smart, just knows a good idea and doesn't need to specify why, and it turns out to be truly a great idea." - Julien / Co-founder @ Stone Soup Media
"Insightful with her feedback, always took the time out to think through what worked, what didn't work, and how we could make things better." - Yash / Founder @ The Mindfull
"Visionary, makes ambitious projects more feasible because she intuitively breaks them down, quick on her feet, brainstorming new solutions on the spot, immediately following up with plans for paving the path forward. Is constantly generating new ideas for how we can work smarter / better. She uses feedback as a way to accelerate growth."
- Bonnie / Partner @ Goodby Silverstein & Partners
"Made my language and positioning more inclusive in communicating core values from first interactions with a website visitor." - Anthony / Founder @ Indie Worldwide